SOMM Lauren Hampton, Director of Marketing & Sommelier
THEME Bang For Your Buck – The No Name Project
THESIS Quality wines that won’t break the bank
QUOTE “Treat yourself, don’t cheat yourself” – Marc Piro
The stigma that you have to spend a lot of money to drink good wine is a common misconception surrounding the wine world. Of course, there is some truth to this, as there are plenty of wines out there that are worthy of their steep price tags. However, there are also many that are not. Quality is not something that has to (nor should ever) be sacrificed for a lower, everyday price point. When it comes to determining the quality of a wine it is important to focus on factors such as production size, winemaking and farming practices, rather than the actual price point. Argaux & Amlière Imports were built on the idea of making good wine, made by good people, easy and accessible for everyone. Our ‘No Name’ project does just that; a label that gives you a high-quality taste of California at an accessible price point. These wines are made to enjoy ‘just because it’s Wednesday,’ for a special occasion, or as the perfect gift!