I came to Marc with this project a few years ago, wanting to bring a very specific product to our consumers. I wanted Marc to be behind the brand because not only do I have confidence in his winemaking style, but I also love the vineyards he is sourcing from. Marc has walked us through the vineyard sites for each of these wines, really giving us an intimate experience on where these grapes are coming from.
The story behind the No Name project came from a desire to source something that we couldn’t find elsewhere, and Marc really brought it home for us with this Chardonnay and Pinot Noir. The label design was an inspiration from our four faces behind Argaux, and the “No Name” name being a representation of the teamwork behind our brand as a whole.
Once things were in motion, Marc invited us up to the winery to be a part of the blending for the Pinot Noir. We tasted barrel samples from several different vineyard sites, and created the final blend based on the different qualities that each site had that ultimately complimented each other. This experience really made us feel like we are a part of every bottle made.
Marc Piro knew he wanted to be a winemaker when he was nine years old. He sat in the crowded backseat of his family’s beige Mercedes diesel station wagon as they drove through the vineyards of Sonoma’s Dry Creek Valley. Inspired, he announced, “Mom, I want a vineyard.” Her response was curt: “Well, then, get a good job.”