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Piro Wine Company

Piro Wine Company

Just two hours north of Los Angeles, Santa Barbara County is home to one of the most southerly “cool climate” wine regions in the Northern Hemisphere. One of our favorite places to source wine from. The transverse mountain ranges act as a funnel to usher in cold air, marine layer fog, and wind; all desirable climate traits for making phenomenal Pinot Noir and Chardonnay. Days here are filled with sunny skies and fluffy clouds, and the nights are cold with incoming fog. Vines are planted on ancient marine soils from the pacific that give the wines a very distinct flavor profile and minerality.

Piro Wine Company

The Story

I came to Marc with this project a few years ago, wanting to bring a very specific product to our consumers.  I wanted Marc to be behind the brand because not only do I have confidence in his winemaking style, but I also love the vineyards he is sourcing from. Marc has walked us through the vineyard sites for each of these wines, really giving us an intimate experience on where these grapes are coming from. 

The story behind the No Name project came from a desire to source something that we couldn’t find elsewhere, and Marc really brought it home for us with this Chardonnay and Pinot Noir.  The label design was an inspiration from our four faces behind Argaux, and the “No Name” name being a representation of the teamwork behind our brand as a whole.  

Once things were in motion, Marc invited us up to the winery to be a part of the blending for the Pinot Noir.  We tasted barrel samples from several different vineyard sites, and created the final blend based on the different qualities that each site had that ultimately complimented each other.  This experience really made us feel like we are a part of every bottle made. 

Marc Piro knew he wanted to be a winemaker when he was nine years old. He sat in the crowded backseat of his family’s beige Mercedes diesel station wagon as they drove through the vineyards of Sonoma’s Dry Creek Valley. Inspired, he announced, “Mom, I want a vineyard.” Her response was curt: “Well, then, get a good job.”

Why We Love Them

From Marc:

“I make wine because wine inspires cheer. It makes me happy to make others happy (and drunk).” 

“The quality of Pinot Noir and Chardonnay from the area is some of the best in the world. We sit down for lunch every day at the winery and open up Pinot from all over the world and taste it next to our own. The Santa Barbara Pinot is a top contender every time.” 

“With acidity comes balance.”