April 30, 2022 by Arden Montgomery
Vintage Stylist, Illustrator, & Textile Designer Behind our ‘Paumiste’ Rosé Label
So, we’ve piqued your interest and you’re wondering who’s responsible for the ‘Paumiste’ tennis label design? Meet Leslie Randall. The vintage stylist, illustrator, & textile designer behind the ‘Paumiste’ brand.
Leslie is a designer who spent almost a decade in New York designing for Oscar de La Renta and Kate Spade New York.
As Leslie continued to work in New York, she fell more & more in love with vintage, the incredible vendors that sell it, the feeling when you find a piece that speaks to your soul, & the ability to buy sustainably. She began to buy vintage & redesign pieces to match her aesthetic, breathing new life into old fashions.
At the same time, Leslie began designing novelty graphic artwork for Kate Spade New York & private clients through The Luxury Shrink.
Paumiste was inspired by the French phrase ‘Jeu de Paume,’ also known as the “palm game,” what we now know as racket sports like tennis or the ever so trending pickle ball. Jeu de Paume was first played by French monks during the medieval times. This game, which gave way to every modern-day racket sport was originally a ball and court game played with the palm of one’s hands.
The palm game made its way back to England through the jail mates of Duke Charles of Orleans who was imprisoned by Henri V at the beginning of the Hundred Years War. This soon became known as “the sport of kings” with nobility across Europe participating and building salles de jeu de paumes in their summer châteaus and noble residences. The English really codified the sport with the invention of the racket and scoring system. These trendsetting palm players were referred to as ‘Paumistes’.
We teamed up with our friend Jean-René at Château de Montfrin to make this delicious, easy-drinking rose. As a part of our ‘GAUX PLAY APRES’ initiative including Par Fore the Course Sauvignon Blanc and ‘Gaux Dopo Nebbiolo, we wanted to make an affordable, organically farmed, & clean rosé to pair with a day on (or off) the court. The label went through a few iterations to get it just right, but we truly loved every version and it was difficult to choose which we were going to move forward with.
Leslie’s curated eye in vintage, branding design & artwork created a playful, chic, and classic label that reflects the wine inside the bottle.
In 2019 Leslie relocated to Saint Paul, MN & decided to give The Luxury Shrink a facelift, making it a one stop shop for Leslie’s curated eye in vintage, branding design, & artwork.