July 30, 2020 by Alyssa Taylor
Flâneur began with the idea that winemaking doesn’t need frills. Driven to Oregon’s culture, land, and people, Flâneur strives to share their deep appreciation of nature and the beauty it can bring to wine understanding all complex aspects that go into each vine and grape. Flâneur reflects the exquisite attention to detail needed to showcase terroir-driven Oregon wines all while maintaining a welcoming space that guests can feel right at home. Oregon has a variable climate; some years can be wet and cold, others can be dry and warm. Flâneur wants their grapes to speak for themselves and reflect Oregon’s extraordinary terroir. Flâneur practices organic and sustainable farming to grow delicious grapes that celebrate the environment. Their vineyards are dry-farmed, meaning no irrigation, so the grapes have to work extra hard “building character and strength” in the vines for a more intense flavor and aroma profile.
Their vineyard management team spends the extra hours every day out on the grounds to ensure proper tending to each vine. For harvest, they pick each grape cluster by hand and ensure each grape bunch is carefully assessed during sorting and fermentation process. The final product, for any Flâneur wine type, is a collection of vintages that will tell a story and give consumers a unique experience with sip. Founder, Marty Doerschlag, began Flâneur Wines after selling his first company and spending some much-needed time traveling the world. His objective was to observe and learn how to appreciate and live slowly, embracing the word flâneur. Already having an appreciation for farming, food, and wine he was enchanted by Oregon’s land and ability for cultivating grapes. He knew that to make top-quality wines, he would need a world-class team all of equal importance from farming to hospitality to winemaking.
Winemaker, Grant Coulter, was previously with Beaux Freres winery for 8 years, collecting many achievements under his belt. He fell in love with Flâneur as he saw an opportunity to express his artistic vision and take risks with wine without the utilization of chemicals or manipulation.
Alongside these two masterminds behind Flâneur Wines are a specially-selected team of craftspeople including but not limited to: Russell Lichtenthal, Director of Hospitality and Sales; Brooke Jefferson, Wine Club and Regional Sales Manager; Kellie Campbell, Tasting Room Manager; James Alexander, Cellar Master; Jaime Cantu, Vineyard Manager; and Ruben Lopez, Field Worker and Tractorist. The term flâneur originated in Paris in the 19th century and defines as a wanderer, world explorer, and connoisseur of life. A flâneur reflects the idea that the mind functions best at a slow pace, yet continuously moving forward, and that much like a good wine, life should be enjoyed. The team at Flâneur Wines considers themselves to flâneurs at their core and “passionate artisans joined together by the desire to slow down, observe the world, and create delicious wine.” – Flâneur Wines.
Get to know our winemakers, why we love them, and why it is more important than ever to support them.